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TikTok is introducing a fresh option that enables them to cut down on the amount of AI-created content appearing in their streams. This step comes as the company disclosed that it presently contains in excess of 1 bn content made with AI.

Trial and Implementation

The update is being tested over the next few weeks before a widespread launch. This shift aligns with a increase in AI-generated material, driven by recent AI video creators.

AI Proliferation Online

Recent reports that nearly a tenth of the most rapidly expanding channels on a competing service exclusively feature AI-generated videos. A considerable share of this material is considered “AI slop”, a phrase for poor-quality, factory-style content that is typically illogical or bizarre.

“We know from our community that numerous viewers like content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to give people the ability to see more or less of that, based on their own likes,” said a company executive.

Scale of AI Content

The service disclosed that there are presently 1.3bn videos on its network labeled as artificially created. Collectively, over 100 million pieces of content are uploaded to the platform daily, making clips made by AI a relatively small percentage of its total content library.

Customizing Your Feed

Members will be able to decrease or raise the volume of AI-generated videos they view by accessing the topic control feature in the platform and picking “AI-generated content”. Other topics that can already be adjusted under the filter include politics, fashion, aesthetics, and movement.

AI Disclosure Rules

The platform’s rules mandate creators to label “realistic” artificially created content, and it forbids dangerous fake videos of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is unmarked can be taken down under its user guidelines.

In addition, the app will henceforth add an artificially created tag to content created with its proprietary AI systems, or flagged by an cross-platform project for recognizing artificial media. This action is intended to stop users from attempting to circumvent the labeling process.

Responsible AI Funding

The platform is additionally introducing a $2 million educational fund for professionals and organizations to develop educational content about responsible artificial intelligence. This project will benefit educational bodies dedicated to teaching coding and technology.

Content Safety Approach

TikTok has defended its moderation strategy, following controversy over proposals to make redundant numerous review team members in the UK. TikTok is set to cut 439 jobs in its user protection department in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.

A company official stated that people-led review would remain essential, but AI can safeguard staff by removing the most graphic content before it has to be seen by staff. TikTok announced a significant reduction in explicit and harmful content reviewed by human moderators over the past year due to intervention by its automated systems.

“We think that it’s essential to integrate staff and AI to keep the platform safe,” she said. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is why a extensive automated help is proving valuable work at speed.”